Shift: Managing Your Emotions—So They Don’t Manage You

Shift by Dr. Ethan Kross builds on the success of his bestselling book Chatter to offer a deeper dive into how subtle mental habits shape our emotional lives. While Chatter focused on managing the inner voice, Shift expands the conversation to the broader toolkit of cognitive techniques we all use—often without realizing it—to manage how we feel.

Kross, a professor of psychology and neuroscience at the University of Michigan and a member of Kumanu’s Science Advisory Board, draws on cutting-edge research and relatable stories to show how small mental “shifts” can have a big impact on resilience, relationships, and health.

What to Expect

• Covert tools for emotional regulation: Learn about the behind-the-scenes strategies your brain uses to influence your emotions—and how to gain conscious control over them.
• Accessible science: Kross explains complex research in plain language, offering strategies anyone can apply to daily life.
• From control to change: The book moves beyond managing emotions to reshaping how we experience the world through intentional thinking.

Why It Matters to Kumanu

At Kumanu, we believe that awareness and intention are key to sustainable well-being. Shift supports this philosophy by:

• Offering a roadmap for turning passive coping mechanisms into purposeful mental habits
• Reinforcing the value of emotional literacy and cognitive flexibility
• Validating Purposeful’s approach to reflection, perspective-shifting, and goal alignment

Learn More

Shift: Transform How You Think to Change How You Feel is now available. Learn more, including where to purchase it, at ethankross.com