Life on Purpose: A Book That Sparked a Movement

Published in 2016, Life on Purpose by Dr. Vic Strecher is more than a book—it’s a catalyst for a growing movement in health, behavior change, and organizational well-being. Blending memoir, philosophy, and behavioral science, Strecher makes a compelling case for why purpose is not only good for your soul—it’s good for your body, your brain, and your community.

At the heart of the book is Strecher’s personal journey following the loss of his daughter, and how his renewed sense of purpose reshaped his life and research. This narrative, combined with emerging findings from neuroscience, psychology, and evolutionary biology, makes Life on Purpose both scientifically grounded and deeply human.

Why It Matters to Kumanu

As the founder and CEO of Kumanu, Strecher’s vision is embedded in everything we do. Life on Purpose served as the philosophical and scientific seed for what became the Purposeful platform and the broader Wellbeing 3.0 movement—one that places purpose, not just productivity, at the center of personal and organizational success.

Kumanu’s approach aligns with the book’s message:

• Purpose as preventive medicine: Purpose is associated with better sleep, lower stress, and improved physical health.
• Purpose as a motivator: People with a strong sense of purpose are more likely to adopt and maintain healthy behaviors.
• Purpose as a connector: Purpose helps individuals feel more socially connected and emotionally resilient.

A Lasting Impact

Life on Purpose continues to inspire individuals, leaders, and organizations seeking more meaningful and sustainable paths to well-being. Whether you’re a health professional, an HR leader, or someone searching for more in your day-to-day, this book offers both the science and the soul behind the power of living with intention.

Learn more about Life on Purpose and find purchasing options at the following links:

• Amazon: Life on Purpose: How Living for What Matters Most Changes Everything
• HarperCollins: Life on Purpose