New! Wellbeing Platform Buyer's Guide: 2025-2026 Edition
Before Life on Purpose sparked a national conversation about meaning and health, Dr. Vic Strecher laid the foundation with On Purpose—a visually bold, genre-defying book that combines narrative illustration, philosophical inquiry, and cutting-edge behavioral science.
In On Purpose, Strecher shares a deeply personal story of loss and transformation, and uses it to introduce readers to the science of purposeful living. With illustrations that bring emotional and cognitive concepts to life, the book makes complex research accessible and moving.
On Purpose marked the beginning of Kumanu’s journey. The ideas explored in its pages—how people discover meaning, how values shape behavior, and how purpose promotes resilience—are the same principles that power the Purposeful platform today. It’s more than a book—it’s the origin story of a movement.
Whether you're just starting to explore the science of purpose or looking for a powerful, visual way to connect with these ideas, On Purpose is an essential read.
You can find On Purpose on Amazon and through other major booksellers.
Founder and CEO, Kumanu
Vic Strecher, Ph.D., MPH, is a pioneer in digital health and purpose science. A professor at the University of Michigan and founder of Kumanu, he’s known for advancing the science of behavior change and helping individuals and organizations lead more purposeful, thriving lives.
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