What We Value: The Neuroscience of Choice and Change

Coming April 2025, What We Value by Dr. Emily Falk offers a powerful and accessible look into how our brains process information, form values, and make decisions that shape our lives. Drawing on decades of research in communication neuroscience, Falk reveals that value is not fixed—it’s constructed in the brain as we engage with the world.

This fresh perspective has major implications for how we guide behavior change, communicate effectively, and support well-being. Falk, a professor at the University of Pennsylvania and a member of Kumanu’s Science Advisory Board, connects neuroscience with real-world applications in a way that aligns seamlessly with Kumanu’s mission.

Why It Matters to Kumanu

At Kumanu, we help people reconnect with what matters most. What We Value provides scientific grounding for this approach by:

• Showing how purpose influences value formation and decision-making
• Reinforcing the need for personalized, emotionally resonant messaging
• Supporting real-time interventions that align actions with deeper goals

These insights are foundational to the Purposeful platform and Wellbeing 3.0 movement, which fuse behavioral science with digital tools to foster meaningful, sustainable change.

Learn More

What We Value will be available starting April 8, 2025, through major booksellers:

• Amazon: What We Value: The Neuroscience of Choice and Change