New! Wellbeing Platform Buyer's Guide: 2025-2026 Edition
In this PurposeCast, The Joy Choice: Behavior Change for a Healthier Lifestyle, Dr. Vic Strecher and Dr. Michelle Segar explore how joy can be foundational in promoting lasting, healthy behaviors.
Dr. Segar is a University of Michigan behavioral scientist with 30 years of research behind the positive lifestyle change model described in the book "The Joy Choice." She explains that many people approach diet, exercise, and other healthy lifestyle choices from an all-or-nothing mindset. This can cause them to become discouraged when they experience a slip-up early on in their behavior change journey. Instead, she encourages people to have a variety of options they can choose from to achieve success in their lifestyle goals. She calls these “joy choices.” Listen to the PurposeCast episode and discover a new way to reach your health and fitness goals.
PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.
Founder and CEO, Kumanu
Vic Strecher, Ph.D., MPH, is a pioneer in digital health and purpose science. A professor at the University of Michigan and founder of Kumanu, he’s known for advancing the science of behavior change and helping individuals and organizations lead more purposeful, thriving lives.
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Director of the Sport, Health and Activity Research and Policy Center University of Michigan
Michelle Segar, Ph.D., MPH, MS is the bestselling author of "No Sweat" and "The Joy Choice" and she’s a University of Michigan behavioral scientist. She has spent almost 30 years conducting health coaching and research and translating it into sustainable behavior change messages and programming for professionals and organizations seeking to accelerate and sustain positive change among patients, clients, and employees.
