New! Wellbeing Platform Buyer's Guide: 2025-2026 Edition
What's standing between you and a more fulfilling life purpose? Sometimes the biggest challenge is getting started.
Behavior change design expert Dr. Ken Resnicow joins Dr. Vic Strecher to discuss how you can tap into motivation that will help you lead a more purposeful life.
You’ll learn:
Depletion, fear, and dread are three barriers to positive change. For example, if you want to start a new exercise program, these might sound like, “I’m exhausted and don’t have time,” “I’m afraid I will fail,” and “I hate working out.” Getting curious about your barriers is the first step to overcoming them.
Three keys to motivation are meaning, novelty, and affirmation. Using the exercise example above, the three motivators could sound like, “This will give me energy to play with my kids,” “It’s exciting to try something new,” and, “I’ve overcome initial fears before and I can do it again.” When looking to make a change, find opportunities to define what is meaningful, exciting, and achievable for you.
Founder and CEO
Vic Strecher, Ph.D., MPH, is a pioneer in digital health and purpose science. A professor at the University of Michigan and founder of Kumanu, he’s known for advancing the science of behavior change and helping individuals and organizations lead more purposeful, thriving lives.
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Kumanu Science Advisory Board Member
Ken Resnicow, Ph.D., is a leading expert in health behavior change and Professor at both the University of Minnesota and University of Michigan. His research spans motivational interviewing, health equity, and eHealth innovation, with a focus on underserved populations and culturally tailored interventions.
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