Purpose as Protection: Health and Connection in a Time of Crisis

A 2021 study published in The Gerontologist offers important insight into the power of purpose in promoting health and resilience—especially in moments of crisis. Conducted during the COVID-19 pandemic, the study examined how a sense of purpose in life influenced protective health behaviors and feelings of loneliness among older adults.

The research team included Dr. Yoona Kang and Dr. Emily B. Falk—both of whom are closely aligned with Kumanu’s scientific foundation—and found that purpose served as a critical psychological resource during a time of heightened uncertainty and isolation.

Key Findings

• Purpose promotes protection: Individuals with a higher sense of purpose were more likely to engage in recommended protective behaviors, such as social distancing and mask-wearing.
• Purpose reduces loneliness: Those with higher purpose reported lower levels of loneliness, suggesting that purpose may buffer the emotional impact of isolation.
• Older adults benefit most: The effects were especially pronounced in older populations, highlighting the value of purpose in supporting healthy aging.

Implications for Kumanu’s Mission

This study reinforces Kumanu’s belief that purpose is a core driver of not just behavior, but overall well-being. In line with our Purposeful platform, the findings support key aspects of our approach:

• Resilience in adversity: Purpose helps individuals adapt during difficult circumstances by anchoring their actions and mindset.
• Behavioral alignment: When people are grounded in purpose, they are more likely to follow through on health-protective behaviors.
• Emotional well-being: A strong sense of purpose may mitigate feelings of loneliness and disconnection, especially in vulnerable groups.

At Kumanu, we design purpose-driven well-being strategies that help individuals stay connected to what matters most—even in the face of uncertainty. Purpose is not only a motivator, but a protective factor for mental and physical health.

Continuing the Journey of Purpose-Focused Research

This study builds on a growing body of evidence showing the many ways purpose influences health, behavior, and resilience. It expands the foundation for Kumanu’s Wellbeing 3.0 philosophy—fostering deeper, more sustainable engagement through what matters most.

Read the full study here.