New! Wellbeing Platform Buyer's Guide: 2025-2026 Edition
Knowing the purpose, or why, behind any physical activity routine can drastically change your level of enjoyment and commitment. Dr. Michelle Segar, director of the University of Michigan’s Sport, Health, and Activity Research and Policy Center explains that lasting motivation depends on choosing a physical activity for the “Right Whys.”
In this PurposeCast, Dr. Vic Strecher and Michelle Segar will discuss how to tap into purpose and motivation to create a movement routine that can help your people stay engaged at work and in life.
PurposeCast is a series of conversations highlighting purpose-driven thought leaders, experts, and innovators. Through their stories, get a glimpse into their journeys and gain insights and actionable tips for yourself. Learn how they harnessed their purpose to live bigger lives and how you can too.
Founder and CEO
Vic Strecher, Ph.D., MPH, is a pioneer in digital health and purpose science. A professor at the University of Michigan and founder of Kumanu, he’s known for advancing the science of behavior change and helping individuals and organizations lead more purposeful, thriving lives.
Full Bio
Director of the Sport, Health and Activity Research and Policy Center University of Michigan
Michelle Segar, Ph.D., MPH, MS is the bestselling author of "No Sweat" and "The Joy Choice" and she’s a University of Michigan behavioral scientist. She has spent almost 30 years conducting health coaching and research and translating it into sustainable behavior change messages and programming for professionals and organizations seeking to accelerate and sustain positive change among patients, clients, and employees.
