The notion that workforce wellbeing changed during (and in large part due to) the pandemic period isn’t new. We saw it in our workforce. I’m sure you did, too.
What employees want from us now – when it comes to thriving at work – has been the subject of numerous studies. Did you happen to catch Mercer’s global talent trends study on the Rise of the Relatable Organization released this past Spring? In case you missed it, they said “Organizations today are expected to have a heart, to come off mute on what they stand for, and to make measurable progress against goals relevant to all stakeholders” – including, of course, their employees.
When they asked employees globally what they needed to thrive at work, topping the list were: work that fulfills me, feeling valued, and having a sense of belonging. You know what didn’t make the top 10 list? Help with having a healthy lifestyle. If employees are seeking fulfillment and belonging, but are getting offered help with food and fitness, it may be time for a rethink.
Don’t get me wrong – I’m all for healthy food and personal fitness! It’s simply no longer clear that employers ought to focus their good faith efforts (and limited budgets) there, relative to things employees really need, want and value today. It’s possible that “purpose and belonging” are today’s “food and fitness."
With all this in mind, we recently completed a deep dive interview project with HR and Benefits leaders representing a diverse array of industries – consumer goods, insurance, manufacturing, high tech, healthcare, consulting, financial services, engineering, energy, and food services. We wanted to know if they were indeed rethinking wellbeing. We asked about business drivers in play now, and challenged them to grade their current wellbeing programs and platforms. We asked what “better” would look like, and tested new ideas for resonance. We used independent expert interviewers to ask these questions, to get the real story.
Here are 5 things we learned from these hour-long discussions , in a nutshell.
One final thought – many found “purpose-centered wellbeing” to be a personally appealing idea. They expressed a belief that aligning with your purpose would drive deeper engagement and a more relatable, authentic experience. But many also felt unsure about how to explain purpose and its role in wellbeing – either to their leaders, or to their teams.
Does this sound like you? If so, you’re definitely not alone. If you are in that camp, let’s talk. Making purpose accessible and relatable, and building your purpose “muscle” as a way to bring your best into each day is at the core of what we do. We’d be pleased to unpack the “why” behind starting with why, when it comes to wellbeing.
Kumanu Senior Advisor
Eric Zimmerman, MPH, MBA, is a strategic leader in corporate wellbeing with deep expertise in behavioral science, employee engagement, and digital health. As senior advisor at Kumanu, he focuses on designing purpose-driven solutions that align personal and organizational values to foster stronger connections and better outcomes.
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