Purposeful—the New Mobile App by Kumanu—Previewed at the Silicon Valley Employers Forum’s Bay Area Global Benefits Conference

San Jose, California, May 2, 2019 – Kumanu, the purpose company, showcased its new app Purposeful, today at the Bay Area Global Benefits Conference. The conference is hosted by the Silicon Valley Employers Forum, which celebrates its 25^th anniversary this year.

Kumanu’s Purposeful app helps people affirm their core values, identify their purpose, and develop stronger daily behavioral alignment with their best selves. “Purpose is really all about bringing your best self to what matters most in life,” said Victor Strecher, Ph.D., Kumanu’s founder and chief executive officer, and world-renowned expert on the science of purpose. “But, finding purpose can be a daunting task for many. We designed Purposeful to dramatically simplify the process, and to connect purpose to daily actions by catalyzing behavior change with intrinsic motivation. It’s scalable, sustainable, and leverages AI and machine learning in unique ways to create a highly personal experience.”

As companies confront escalating pressure to retain talent, engage employees, and provide a better employee experience, purpose has come into focus as a powerful part of future people and wellbeing strategies. “To create an authentically purposeful organization, start with your people, not your mission statement,” said Eric Zimmerman, Kumanu’s chief innovation officer. “We designed Purposeful from the ground up to do that, at scale. For the organization, it delivers real-time analytics, including a dynamic PurposeGraph that helps leadership teams and CHROs access real-time data visualizations of what matters most to their people.”

Built on a foundation of over four years of research and development, including machine learning based on tens of thousands of individual purpose statements, Purposeful is a central element of Kumanu’s PurposeCloud platform. For more information or to set-up a demo, click here.